The new economy is one of massive unemployment in youth age groups. Rather than sit around and complain, many are doing something, creating their own opportunities outside the mega-corporate channel. Along the way, they are developing a new culture of consumer engagement with the products produced.
Young people are learning perseverance and commitment and hard work, which comes from not having life handed to you on a platter. This is the new normal and represents the ethical silver lining of the current economic calamity.
Thankfully, the Internet has lowered the barriers to starting-up. The support of neighborly multitudes around the planet can launch a new franchise using Indiegogo, the crowd-sourcing funding site.
Such is the hope of Vela Eyes, a talented indie rock band from San Francisco.
They send out announcements electronically, and you the potential customer, can launch the new vinyl in June by contributing here. Help produce the next generation of musical culture. You the consumer can do more than simply buy—you can belong. Listen and join up!
Jules Johari with Vela Eyes (disclosure: Jules is my sister-in-law).